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The very clear business lesson from COVID-19 is to expect the unexpected. New threats require new approaches, and supply chain now plays a far more prominent role in fulfilling the customer promise. Supply Chain & Marketing have a unique opportunity to align their efforts in order to achieve more across the business.
“I have been working with Active International for over 6 years most recently in my role as CMO of Dreams and previously at Domino’s Pizza and House of Fraser. Partnering with Active has proven to be an effective way of driving value for my business either by incrementing the marketing budget or generating additional sales from the media spend we place. All this is achieved in conjunction with my media agency and without changing any of our current planning processes. I would not hesitate to recommend Active to any of my contacts”
"We have worked with Active for over a decade. Throughout that time they have been able to work seamlessly within our existing remarketing structure as well as allowing Young’s to pay part cash part trade in facilitating over £10m of barterable media. By paying us in a multiple of Trade Credits for our excess stock we have been able to drive greater efficiencies in our media buying, while at the same time provide cost savings to other areas of the business. This established partnership has allowed us to work with a great team that has consistently provided sustainable commercial solutions, making a significant contribution to our business."
“Werner & Mertz has been working very successfully with Active International since 2003 and has implemented a major range of corporate trade solutions over the past 16 years. For about five years, we and our partner have also been active in strategically relevant international markets.”
“Active International works with Perrigo since 2015 providing us with solutions for the management of our unsold inventories. On the one hand, Active has allowed us to restore the value of our inventories in books by paying us for them up to 3 times the liquidation value that we would obtain if we sold them through our traditional channels.
Active has demonstrated during these years commitment and seriousness in respecting the restrictions of remarketing and ensuring the traceability of our inventories always protecting our brand during the process. On the other hand, Active has been responsible for the purchase of part of our media campaigns working hand in hand with our agency allowing us, a considerable saving of cash while the strategy and planning of the campaign have always been respected. They have met Perrigo’s expectations.”
"The team at Active really took the time to understand our business and worked to develop a sales model that would increase profit as well as streamline our internal processes. Their level of dedication and professionalism, and of course the results to our business, mean that I have no hesitation in recommending Active International.”
“We’re pleased with the relationship with Active International. What started out as a creative solution to an inventory problem has grown into a multi-year media buying relationship. The Active team has added value to our media buys and to our business”
“The Active team provided a unique opportunity for our business to manage excess stock while providing a value outside of traditional sales. In an aggressive promotional environment, it allowed us to continue long term brand support via the trade credit offer whilst also countering a challenging stock problem and opening the door for a new found value to the product. The team were proactive, supportive and easy to work with both at the strategic and day to day level. They worked hard to be a seamless connection between us and our media team”
“For the past five years I’ve worked with Active’s Retail Marketing team for sourcing and procuring retail fixtures supporting Sharp AQUOS LED TVs as well as our appliance products. Active has been a great partner. They’ve introduced us to some best-in-class suppliers and the fact that we’ve been able to apply trade has allowed Sharp to save considerable dollars while working with premium suppliers. I view Active as an extended part of the team”