Active opens new doors for Henkel with a new found value to their products.
“The Active team provided a unique opportunity for our business to manage excess stock while providing a value outside of traditional sales. In an aggressive promotional environment, it allowed us to continue long term brand support via the trade credit offer whilst also countering a challenging stock problem and opening the door for a new found value to the product. The team were proactive, supportive and easy to work with both at the strategic and day to day level. They worked hard to be a seamless connection between us and our media team”